Games & Gamification for Innovation & Entrepreneurship
Grenoble Ecole de Management, the Advanced Services Research Group at Aston Business School, the AMRC at University of Sheffield and the EPSRC are pleased to co-host the Second International Gamification for Business Conference. This conference is organized in partnership with Telecom Ecole de Management in association with the Association Information and Management (AIM) annual Serious Games Workshop.
Gamification offers an exciting opportunity for the business community. It has the potential to transform the education, skills and motivation of workers across all sectors, and significantly impact the competitiveness of firms worldwide. However, much of the business community has yet to embrace this innovation, and major gulfs exist between games designers, business leaders, researchers and practitioners. The International Gamification for Business Conference focuses on building bridges. It sets out to accelerate the adoption of gamification in business by bringing together the research, development and business communities, and engage these around innovations in serious games and gaming techniques for real-life industrial applications.
This year the conference will focus on games and gamification for innovation and entrepreneurship. Papers are invited across a range of topics including game technologies, design processes, principles, elements and mechanics, through to gamification processes, analytics, and results. Particularly welcome are papers from both practitioners and researcher that help to demonstrate and evidence potential, so too are those that facilitate communities of practice around industrial themes.